The Web Effect

Dear Artist,

How Building a Life (and a Career) is Like a Spiral

This month your letter from me extensive! Its a series of letters. Consider taking a walk in this beautiful autumn so you can listen to me read it aloud to you.

(New to Dear Artist? Catch up on previous letters in the Dear Artist Archive!)

A roadmap of this letter:

  1. An excerpted letter from you
  2. My Response: The Web Effect
  3. How a Web is Made
  4. Design Helix: The Shape of Growth
  5. The Gift Economy: A Web of Relationships
  6. Art Career Magic: The Exponential Spiral of Faith and Reward
  7. The Web Effect in my Career: A Case Study
  8. Fall, Past and Present: My spot on the spiral then & now
  9. Living With Art I Love
  10. Anderson Ranch, Part II
  11. How to protect and sustain the Artist Herself?
  12. Creating Artist-Forward Spaces
  13. A Commute through the Continental Divide
  14. The Home Search Continues
  15. Momo Says
The Web Effect, Handwritten Letter, September 2025

Artist, you wrote me such beautiful responses this month to my last letter. I loved the fibers and packages you sent me in the mail, and the words you wrote on this wide web. Thank you! I am including some of your words here in italics for your reference before my response letters below.

Dear Jenny, 

Thank you for your letter! It is always lovely to receive your “Dear Artist” letters, even if I do not respond to them. 

I wonder about your title for this past letter: “If you always do what you’ve always done… you’ll always get what you’ve always got.” Do you feel like you are reaching, stretching beyond what you’ve “always done”? There are so many very exciting things coming up for you! Not only having your work in the Aspen City Hall, but Aspen Art Week/Fair, visiting and working at the Anderson Ranch, and having your work exhibited in Alabama, not to mention the 3-month art show in January! It’s amazing! You’re doing it! 
I wonder what causes us to be brave and break forward, going further than we think we are able to, or perhaps reaching towards the thing we know we are capable of even though it’s intimidating? I like to think it’s a little piece of ourselves, the part that knows intuitively who we are and what we can do and what we need to ask of ourselves. The part that wants to live freely and fully. Maybe it’s our spirit-self, our Highest Self. The One that can be often ignored or hidden away due to what we think we need, what we think we should do, how we think we should be perceived, what we think is “good enough” for us for the time being. The One that slowly fades over time if we shut her out, but never quite leaves us. This is something I’m struggling with myself… but… I am amazed and inspired by you, how you follow your intuition with your art, you create and create and give and sustain yourself. You listen to your higher calling, and your artwork is now being recognized and loved by so many people!

Thank you 🙂 There is so much to unpack in these questions, and I begin here with what I am calling the web effect. The web effect speaks to your thoughts about sustenance, surrender, bravery, and diligence, and your personal experience of moving forward yet also feeling stuck.

The web effect: how building a life is like a spiral

How a Web is Made

I watched this video of a garden orb web spider and her magnificent process (if you only watch a few seconds, I suggest starting around 2:23). She creates a bridge through the sky and lets it fall where it will. At some point she creates a “pre-web scaffolding” with un-sticky silk, from the center outwards, to support the “catching-web” to come. Once the scaffolding structure is in place, she spins the final sticky web, circling around and around, from perimeter to center.

Design Helix: The Shape of Growth

What I find fascinating about this process is exactly what feels frustrating when I’m the spider. (Has your spouse ever said to you in the midst of a perpetual disagreement, “we’re going in circles?” mine has!) This applies to personal challenges, interpersonal relationships, work problems, and designing a life.

I know they tell us careers are like ladders. But I think they need to zoom out a bit, and look left and right, and reexamine the structure of progress and adventure, to see that many worthwhile endeavors are much more like webs.

In order to advance from where I’m at right now, I want to quickly get to the center, but in order to do that, I actually need to work my way around the entire web many many times. In fact, I have to build a time-consuming utilitarian scaffold to support myself just to be able to begin and sustain the “real work” of the work I actually want to do, and then circle the scaffold many more times while building, and then destroy the scaffold, and then fix it to begin again. All just for a dinner! (or whatever your goal might be). In the midst of it all, in the height of a challenge, the spiraling action may seem like going in circles.

“Round and Round you go, it seems, never getting to an end. But you are not going in circles; you are moving in a helix,” wrote John Connell, founder of Yestermorrow Design Build School, (which I attended in 2023), in his book Homing Instinct: Using Your Lifestyle to Design & Build Your Home (p 27).

This Design Helix is a possible illustration of the evolution of an adventurous idea or the process of working through a challenge.

The Gift Economy: A Web of Relationships

In many ways, I connect to the notion of the Gift Economy explained in Robin Wall Kimmerer’s Braiding Sweetgrass:

“In the gift economy, gifts are not free. The essence of the gift economy is that it creates a set of relationships. The currency of a gift economy is, at its root, reciprocity.”

-Robin Wall Kimmerer, Braiding Sweetgrass (p 28)

Kimerer continues that the “bundle of rights” so expected by the consumer economy is at odds with the “bundle of responsibilities” attached to a gift economy.

I am an artist often operating in the gift economy: I was given this gift of being an artist, and I have taken responsibility for that calling in my life. I am given gifts of provision to be able to continue to answer this calling, and I take responsibility to labor and spin and send the fruits of my labor–my artwork, my writing, even this newsletter– as gifts out into the world, where they freely touch people. Then, through some kind of divine alchemy, they often come back to me as gifts of sustenance, connection, and inspiration. Its a spiral of faith.

In this world of commerce, it is often SO challenging, but most of all, it is MAGICAL.

Art Career Magic: The Exponential Spiral of Faith and Reward

One of my most favorite parts of my journey as an artist is how the rewards for my faithful labor spiral exponentially through time.

Whereas a typical nine-to-five job creates a predictable relationship between time in and money out, an artist’s earnings for labor is anything but guaranteed–its definitely correlated but not directly causal. An artist’s work may take years to develop and publicly surface, years more to build reputation, years more to build prestige. As we know, often the financial “career” of an artist is only just begining when the human life of that artist ends.

Even within the artist’s brief lifetime, an individual piece of art might also take years from its gestation and completion until coming home to its rightful person. Yet when it does, there is a “meant-to-be” feeling that is nothing short of magical. That energy snowballs directly into the creation of new work, which snowballs into future connections and sustenance, and so the spiral grows.

The Web Effect in my Career

From Greeting Cards to Gallery-Spanning Solo Exhibitions: A Case Study of Exponential Growth

For example, as a college student, I made a collection of greeting cards to sell at my school’s annual arts and crafts fair. I never expected to sell over $1000 in $3 greeting cards in a single day! But it didn’t stop there.

My greeting card display my first year at the Colorado College Arts and Crafts sale.

That surprisingly abundant response to my humble offerings gave me the confidence to build the biggest painting panel I’d ever built. It gave me Permission.

Permission to take up more space as an artist. To go bigger.

That permission came from the success felt from an accomplishment that was partially outside of my control, and thus the success felt like a wink from the universe to keep going.

In the creation process of Citywide at Colorado College, 2015
My college-age self with Citywide, in its custom shadowbox frame I made in the woodshop.

That Permissive wink spurred me on while creating a special painting called Citywide, and four years later (through a series of many other magical events) that painting caught the eye of a gallerist in Kansas, who not only sponsored my solo show at her gallery, but also bought the artwork for her personal collection before the show!

Handwritten Letter (Detail), Setpember 2025. One greeting card is not even one percent of a painting. And yet, one exponentially leads to another through the web effect.

I perhaps would have never made Citywide without first having sold a greeting card, and I certainly never would have sold a greeting card without first having made one, and I wouldn’t have made one without having painted many paintings first–many of which felt like failures, and might have been discarded, and were sacrificed to the cause.

It all grows the spiral.

Visiting with loved ones by Citywide during my solo exhibition at Jonas Gallery

Of course, that show led to other artworks and other shows (including my solo show, Everyday Saints, at The Art Base in Basalt, Colorado, which was up around this time last year) and the snowballing spiral continues mysteriously.

(And in case you missed that show: here are some memories:

Past, Present, & Future: My spot on the spiral then & now
Fall 2024: Solo Show: Everyday Saints
2024: Three generations celebrating the closing of my solo show. Everyday Saints was deeply shaped by my unexpected pregnancy with Moses, my near-death experience while giving birth, and the loss of my beloved mother figure and friend, Maxine, who passed during my postpartum time.
The show processed the cycles of loss-renewal, creation-destruction, and personal sacrifice for higher good through a collection of twelve interconnected artworks (sharing fabric DNA) in twenty-two components.
Let me know if you’d like me to do an audio or video of the wall text!
Here’s an Aspen Daily News article covering my show, posted on the front display window of the Art Base, September 2024, with my work inside.
This time last year (September-October 2024), I was deinstalling the show with a little helper.

All those harrowing tectonic shifts in my life caused me to create the body work for Everyday Saints, which became the application material that helped me get accepted into CFA Scottsdale for 2026, a career goal I’ve been building towards for seven years! It’s all bewilderingly connected. You might call it a web. 🙂

Fall 2025

As I prepare for Scottsdale, I decided to bring a new member into the studio family…

Meet Abagail Chloe, AKA ‘Little Foot’, my new baby longarm!

Working on my first piece on my new baby longarm, Abagail “Little Foot” Chloe, September 2025

At just six feet long, she is much tinier than her fourteen-foot long big sister, Lucey.

‘Chloe’ means “little green shoot” and is a symbol of new growth and fertility; I love that chartreuse green, which also appears often in the “letting-go” colors of fall.

Working on your letters, October 2, 2025

Abagail’s namesake is our spider friend from Sheldon’s first Colorado apartment, when he moved out to be with me. At first I was afraid of her and her massive webs beside the walkway, and then Sheldon helped me see how beautiful her creations were, how special a creature a spider might be, –not a monster–but a magical and perhaps even whimsical creatress–, and then we named her Abagail, and the name helped me to see her in an entirely new light.

Here she is outside Shel’s first apartment, the original Abigail, seven years ago, September 2018 (admire her web).

Little Foot will accompany me to Scottsdale, Arizona for the Celebration of Fine Art, a show I have been working towards for the last seven years! (learn background on that story here). As I priced out box truck rentals for bringing Lucey to and from the show with a 15-foot box truck, it became clear that a little sister might be a better investment. She will fit in my CFA booth! Find my profile in their artist pages! Of all 100 artists, I’m the only one repping the medium of textiles.

Fall 2025: Aspen City Hall Biennial
Giving my artist talk at Aspen City Hall, September 2025
A visitor at the Biennial Exhibition taking a closer look at my work, Incubation, after my artist talk.
My art is on the map! (#1, Aspen City Hall Biennial Exhibition, Aspen Public Art, September 2025)
Living with art I love: Dusk: A Favorite in My Personal Art Collection

I have a special piece of art by my former colleague, Michael Krueger, called Dusk (Like the Web Implies the Spider). Unbeknownst to me, he actually named the work after a studio visit we had together, where I shared with him a text in my personal canon, The Implied Spider: Politics and Theology in Myth, by Wendy Doniger, which he then read and enjoyed, and then used as a namesake for his art. Doniger is a prolific scholar in Myth, and in this text, she posits that we can learn about ancient cultures by the myths they leave behind, like how we might learn about a spider by studying her web.

Dusk (Like How the Web Implies the Spider), Michael Krueger, 2021

I saw Dusk at Krueger’s exhibition, (Just Like) Starting Over, at Haw Contemporary in Kansas City. It hung next to Dawn (Like the Web Implies the Spider). I love what the two pieces do together: their dual portrayal of both sides of the night: a perfect and immaculate creation, pregnant with possibility, set for hunting in the evening, and the drapey, dew-dropped, weathered-and-worn web in the morning (as a mother, I can relate to all that web has been through!).

Michael Krueger’s Dusk (Like the Web Implies the Spider) and Dawn (Like the Web Implies the Spider) at Haw Contemporary in Kansas City, 2021.

While clearly in conversation with Dawn, Dusk in particular confronted me, transcending the duo and the exhibition entirely into my deeply personal heartspace. I remember walking into the exhibition and it immediately yanked me from across the room, gripping me with mighty gravity. It spoke directly to me. Even as a humble graduate student, I found a way to make it mine. I proposed a payment plan with the gallery. It eventually found its way home, to me.

Dusk has already been with me in three different homes, and the piece still moves around, but currently it rests on my aunt’s old folk dresser, brought to me in Glenwood from my dad in Detroit, from his father’s home, which began dissolving along with his father, several years ago (Grandpa Welden just recently passed away on August 5, at age 98). The piece feels like an anchor for me, and has become like a personal portal.

Anderson Ranch, Part II:
Whispers of Meaning with Michael Krueger

During my recent time working at Anderson Ranch, I had the opportunity to work more closely with Michael than I had in the past, and was I delighted when his process of the creation of Dusk appeared in his lecture slides!

MK gave several presentations on his work to the cohort, and I loved seeing this process pictures with the contact paper so carefully cut out to leave space for the airbrushed web! It was so special to learn about the process behind this piece I love and live with daily from the artist himself.
I was able to practice the the same general process in the workshop, preparing a stencil for use with an airbrush, using Gold Mask, contact paper, and giant sheets of blue painters tape with acrylic paints and fluid medium. (I also discovered a cool new-to-me material from another workshop called Polytab!)
The Artist is the Asset with Jasmine Wahi

After Michael’s Workshop, I continued my stay at the Ranch for a Masterclass called Career Momentum for Artists. The course covered all kinds of business-related topics not taught in art schools, and I would love to teach a version of it someday, as artists desperately need this information.

A digital journal entry from the Career Momentum Workshop at Anderson Ranch with Jasmine Wahi, featuring an image of my work, FEAR NOT, from Everyday Saints, which we discussed in class.
Here we are (Our Masterclass: Career Momentum cohort) with curator Jasmine Wahi, humorously posing to reenact DaVinci’s Last Supper

“Everyone loves the art; Nobody loves the artist,” Jasmine would say as she spoke about pricing, contracts, secondary markets, residuals, etc, –which all tend to be structured to sustain everyone except the singular artist making it all possible.– These predominant structures need to centralize around the artist. “The artist IS the asset,” she said. Her course was oriented on helping us as artists keep that in mind as we do business in a greedy world that assumes ownership of us and our work.

Each workshop at the Ranch designs a class T-shirt, which the interns screenprint by hand. This is our design, as a totem to remember that we ourselves are the most valuable asset in any transaction. Protect the artist, and the art proliferates. Don’t protect the artist, and the art dies.

“Without artists, many people who make crazy money on the backs of artists would lose their livelihoods. I for one wouldn’t have a job,” she said (she is a curator based in NYC). Without artists, the art world stops. Furthermore, society as we know it would die.

Sustaining momo from afar: September 2025. My time in the Roaring Fork Valley was the longest I’ve been away from Momo. Even still, I diligently pumped milk 3x daily to sustain him from afar. We weren’t sure if he’d still want to breastfeed after a month apart, but he definitely did, and I was glad to be able to still provide.

How to protect and sustain the artist herself?

Creating Artist-Forward Spaces

Over the course my time at the Ranch, the buildings themselves were their own curriculum: teaching and inspiring me each day. I’m utterly obsessed with architecture on a personal front, and I was constantly studying the many structures of this utopian built environment. It’s impact on me burns even brighter now than the workshops I took.

I was intrigued by this glass addition on the original Ranch building (see the exterior view in upper left of collage, below).
Some of the Anderson Ranch adaptive reuse buildings, courtesy of HTA website

Once home, I researched the design scheme and learned that eleven new or adaptive reuse buildings were created for the original working ranch campus by Basalt-based Architect, Harry Teague and his firm.

“One of the keys to the success of the Ranch as an institution is that it encourages interaction between artists and crafts people working in different media. The layout and character of the buildings and spaces are carefully considered not only to enhance but to cause those personal interactions.” -(Harry Teague Architects website)

Its true: the caliber of connectivity was off the charts. I had to be intentional about taking introvert moments like this: deliberately setting up my hammock so I could stare for a while at this rarely-appreciated facade of the painting building at Anderson Ranch.

Architecture creates pattern and ritual. It literally shapes how you live your life, down to the tiny momentary details.

You recently asked what I’d be if I wasn’t an artist; I’d be an architect. I love what Teague says here about his recent Art Studio Achitecture project for the city of Vail:

An excerpt from Beaver Creek Magazine on Teague’s recent Vail Art Studio.
Fall 2025: A Commute through the Continental Divide
West Side of Independence Pass, Reveling in the seasons majestically crashing into one another, September 13, 2025
Contemplating the different places our lives might go while wading into the bridgewaters of the Continental Divide, September 13 2025
Back down the mountain: Thinking about Home. East Side of Independence Pass, on my last of four journeys over the Pass to and from Aspen this season. September 13, 2025
The Home Search Continues

As I continue to search for my own Artist-Forward space to call my home, I think about spaces that allow for creative messes. I dream about a space that gives me the light I love, and the privacy I need to focus on my work.

Home talk with mom, captured by hubby, September 2025

Your handwritten letter is about the house we went under contract for this month. It is a Frankenstein house, but in all that had to be done I had many beautiful dreams for it. I thought it was my house. The contract fell through, and I spent all month working on it, and took a lot of time off work. I keep saying if it’s meant to come back to me it will, or something better will come along. The universe is full of abundance.

The Web Effect (Detail), Handwritten Letter, September 2025
The Web Effect (Detail), Handwritten Letter, September 2025

Momo Says

All language is an approximation. I love learning this anew with my 23 1/2 month-old son Moses, who turns TWO in just a couple weeks. He has impressive command of language, parroting our every phrase, absorbing the names for new objects all the time. As his language precision grows, I’m cherishing all his sweet approximations and sharing some of them with you:

*At the begining of September, Momo picked up a penny and called it a rock. (!) While he now can identify a coin as a penny, I cherish that he still has no clue what money is or does.

*This month Momo saw his grandpa Jim who is visiting, turn over a chocolate birthday cake he was about to frost, and I asked Momo what it was. He doesn’t get much exposure to sugary foods, and and thus identified it visually as “meat.” (!) I said “ya, its yucky meat we don’t want to eat.” And then he said, “garbage meat.” We kept that garbage meat away from him, thank goodness! 

*Later he saw a chocolate croissant and he called it “poo poo!” And I said, “no, it’s not poo poo,” so then he said, “meat.” “No, it’s not meat,” “…Bread” was his third guess. I said “yes.” I did let him have a piece of it, with all the wonderful flakes all over his clothes. I did NOT, however, supply him with the word “croissant” yet, because I don’t want him asking for one any time soon! I’m preserving his sweet syrupy innocence a little longer 🙂 

Momo reaching for the lamp pull, October 1, 2025

He is growing in his ability to wait for mama to get ready for the day before he goes to “open white door” to go “dow-stairs!” He flies up and down the staircase with ease, often choosing to slide down on his belly for faster movement, but the first trip of the day he almost always waits at the top of the stairs with is hand open wide up at me, “hold mama haend.” And we walk down together, to begin another exhausting day.

Adventuring with Mama under Grandpa’s Trees, October 1, 2025

I hope you enjoy this web of words and experiences, spun especially for you.

With Love from Your Artist,

Jenny Welden